We spent a large amount of time visiting this website in order to collate our ideas and form a clear view as to what was expected from us when making a radio drama. In terms of issues that may arise when creating our radio piece, we discovered the importance of background noises and sound effects such as ambience and footsteps. We also noted the significance of differentiating between scenes as well as establishing between various characters, without the obvious mention of names and personality traits. After discovering the problems we may face, we considered the current market and the potential radio dramas that the audience may be looking for. We found that most radio dramas that have already been made, are aimed at more mature consumers. The BBC radio 4 website states: "Among specific audience groups, we now have more men listening to Radio 4 than ever before - 5.4 million every week (vs. just under 5 million women). There are also record figures among our core, very loyal, older audiences but at the same time we have more under 35s listening to Radio 4 than at any point since 1999." This clearly shows that there is a blatant gap for a younger audience, there is no mention of teenage listeners or those in their early 20's for example. This lead us to the decision to explore this target audience when producing our radio drama in creating a revolutionary piece of work that would target this niche in the market perfectly, whilst simultaneously complying to the codes and conventions of exisiting radio dramas.
No comments:
Post a Comment