Newspaper Advert

Research and Planning

After a long search for newspaper adverts promoting radio shows we concluded that there are not any available to this. Although this left us with little inspiration, e believed this may have been to our advantage as it left us with a very wide scope to create our own original piece.

Ideas

We are planning to use an image of a woman at home with books food around her etc. We hope the messy environment will reflect Delilah's relaxed attitude towards life, and the books will show she has a lot of time on her hands. It will be difficult to do as there are few examples for us to look at, but using the recent David Liddiement report, we can use the lack of examples it to our advantage and make it original suitable to our target audience.

Taking the Photograph

We decided to take the picture on a couch as we figured a living room setting would be ideal for a woman who spends a lot of time alone, and feels she has no purpose in life. We used various props in the photo to encourage consumers to see the type of character Delilah is. For example: The tissues on the couch may imply that she has been crying, either to a sad film or just because she is sad. The books are dieting regimes or novels about becoming a woman and enjoying life. The diet aids and Trinny and Susannah book suggest that Delilah is unhappy with her appearance, she wants fashion and weight loss advice. The novels imply she is looking for a liberating uplift from one of the novels to bring her out of the depressing stage she is at in her life. The bottle of wine indicates that Delilah may have been sat at home drinking alone as typical depressed women may do, the fact that it is empty also shows the amount she has drank. Similarly, the empty crisps and chocolate have the same effect, that Delilah has been comfort eating to try and make herself feel better.

Designing the Newspaper Advert

This is one of the drafts of our newspaper advert. We felt that although it looked okay, we wanted to play around with the layout to try and make it look better.

After showing this idea to our teacher, her suggested a possible new layout and also advised adding a slogan to the advert.

Possible slogan suggestions were: *The girl who puts hating in dating *Delilah: putting the D in Distaster After considering both of these, we decided to used the second one. The advert itself is promoting our series as a whole, not just the particular episode we had created. Therefore by using the first one, it would solely be advertising the dating episode, so we decided to use the second to be suitable for the series as a whole.