In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video not only used existing conventions from the inspiration of products already available but also developed and challenge conventions through the process of editing and making subtle changes over time on Adobe Premier.
Originally we got a lot of ideas from:

Although we realised that some areas of this video wasn’t quite suited to the bands style, we took the fast paced transitions to give the video momentum.

Digi-pack:

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